Dime is an independent Canadian skate brand from Montreal that started somewhat by accident. In 2005, a group of teenage friends launched a website and began posting street clips full of humor and personality under the name "The Dimestore Crew." Later, they shortened it to Dime to avoid being mistaken for a skateshop. Their 2010 debut, The Dime Store Video, marked the beginning of their rise in the skate scene. Since 2015, they’ve been organizing the now-legendary Dime Glory Challenge – a wild, tongue-in-cheek contest unlike anything else. Despite their laid-back approach, Dime has gained global recognition and collaborated with major brands like Vans, DC Shoes, Reebok, adidas, and Arc'teryx – always on their own terms and with their signature sense of humor. Dime isn’t built around a traditional team – it’s more of a loose crew of friends from around the world, with Antoine Asselin and Phil Lavoie at the core. As Phil once said: “It's not like we have a team or anything. If you're down to skate, you're part of the crew. We have friends who don't skate that are part of Dime.”
This page uses cookie files to provide its services in accordance to Cookies Usage Policy. You can determine conditions of storing or access to cookie files in your web browser.
